This course will help you to understand the foundation of Data Analytics. Learn how to interpret, organize and analyze the data using Google Analytics (GA) . You will learn how to create a Google Analytics account, implement tracking code, and set up data filters. We will see how to navigate the GA interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
We will cover some core topics in google analytics with the help of a demo account of a real e-commerce website data. We will perform exercises during the training sessions to help you better understand analytics features. In the end, you will be solving assignment to test your knowledge. This course is designed for beginners to advance analytics practices. The program will also prepare you for the analytics certification exam and help you get Google Analytics Certification.