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This Specialization will help you to understand what is SEO (Search Engine Optimization)? How to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Organic searches and important SERP factors; you’ll also build practical knowledge, real-time skills that you can apply to a career in digital marketing, including on-page and off-page optimization. Website optimizing for local search engines and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed.

        What you’ll learn

  1. Define what is SEO (Search Engine Optimization)
  2. Why SEO is Important for your website
  3. How does SEO works
  4. A solid approach to keyword analysis
  5. Website Architecture
  6. Important SEO Tools
  7. Black hat vs White hat SEO
  8. Three pillars – On page, Off page & Technical SEO
  9. Content optimization
  10.  Website Analytics
  11.  Google Search Console (GWT)
  12.  Analyze which content gets the most shares
  13.  Create a final report of your findings and recommendations for SEO

        Skills you’ll gain

  1. Search Engine Optimization (SEO)
  2. Keyword Research
  3. Content Marketing
  4. Social Media Marketing

  Search Engines

  • What is a Search Engine?
  • How do Search Engines Work?
  • Popular Search Engines
  • Importance of Search Engines
  • SERP – Search Engine Result Page

2. Basic of SEO

  • Basics of SEO
  • Types of SEO
  • Techniques of SEO
  • Importance of SEO

3. On – Page SEO

  • What is on – page SEO?
  • Website Architecture
  • Keywords Research
  • Content Creation & Optimization
  • Header Tags – H1, H2 etc.
  • ALT text submission
  • Image Optimization
  • Meta Tags – Title & Description
  • Competitor Analysis

OFF Page Optimization

  • Link Building
  • Domain Authority & Page Authority
  • Search Engine Submission
  • Blog Creation and Optimization
  • Back Links optimization
  • Social Bookmarking
  • Forum Submissions
  • Image & video Sharing
  • Business Listing(Local Listing)
  • Guest Posting

5. Technical Optimization

  • Robots.txt file creation
  • Sitemap Creation
  • Schema.org files
  • Canonical Tag
  • Redirection
  • Errors
  • Hreflang
  • Mobile optimization

Advanced SEO

1. Local SEO

  • What is local SEO?
  • Creation of Google My Business
  • Name, Address & Phone number (NAP)
  • Customization of Google maps
  • Increasing Reviews
  • Local Submissions

2. SEO Tools

  • Google Analytics
  • Google Webmaster
  • Google Keyword planner
  • Google trends
  • Ahrefs
  • SEMrush
  • Google speed insights
  • Alexa
  • MOZ
  1. 2 Weeks Course Duration
  2. Tool access for Learning Purpose
  3. Material Resources
  4. Certified Professors
  5. 100% Job Oriented Training
  6. Free Demo Classes available
  7. Certification from Varistor Technologies
  8. Free guidance any time
  1. Years of Experience in Digital Marketing
  2. Specialized degree in Search Engine Optimization (SEO)
  3. MNC Certified faculties
  4. Have been developing & delivering strategies in Digital Marketing
  5. Worked on many real-time projects
  6. Worked in the world’s top MNC companies
  7. 24/7 Online support

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