Consider the last important purchase you made. Perhaps you bought a car, a mobile or an AC. You have consulted the Internet to read reviews, get suggestions on social sites like Facebook. Taking purchases decisions online has increased. Therefore, regardless of what you sell, an online presence is important to capture this trend.
We can attract a large number of customers online. This is not possible through traditional marketing. Thus, we can reach out to a large number of audience with the help of Digital Marketing. Therefore, you have to invest in Digital Marketing if you want to extend your brand, increase your sales and grow your business fast. In the online world, your business should be visible.
It is estimated that 91% of your potential customers use search engines frequently. Thus, this explains why 94% of businesses rank SEO highest with growing importance as a source of leads. 78% of local searches done on mobile phone result in a purchase and 77% on tablets. People are spending 1 in 6 minutes online on social media. These are Twitter, Facebook, and Instagram.
What about your competitors? They are already into Digital Marketing. Copying exactly what they are doing won’t be of much help. Thus, you have to take your marketing higher than what your competitors are doing. Thus, you have to entrust your Digital Marketing professionals. And, you can stay ahead of your competitors.
How promising is Digital Marketing as a career?
If you consider social media, Facebook alone has close to 1.7 billion users on itself. The amount of time each one spending on this medium is growing. So, for companies, this is a very important media. Therefore, companies are looking at spending their time and money on reaching out to their customers through digital media. Thus, there is an increasing demand for skilled Digital Marketing professionals. Like early 2000 was a time for the IT industry, this is the time for Digital Marketing.
Prerequisite?
Digital Marketing does not have too many prerequisite skills or qualification. You should have the passion for the same. Because most of your time will be spent on mobile phones or facebook or twitter. The most important aspect of this is your inner desire and passion. There are technical skills and soft skills. This is based on what role you are playing. Technical skills depend on what you are doing. For example, if you are doing SMM (Social Media Marketing) you need to have knowledge about facebook, facebook ads, twitter etc. But there are some soft skills which really helps. Communication skill is one of them.
Your content speaks about your brand. Thus, some companies have separate dedicated teams. Some companies require the digital marketer to have great communication skills.
Average salary?
Depending upon a lot of parameters the average salary of digital marketers varies. Some of them are the educational qualification, previous work experience and your knowledge about Digital Marketing. Looking at the current scenario, Digital Marketing industry offering a package of 4-9 lac for entry level employees & 15-25 lac for experience Digital Marketers.
How to learn it?
Digital Marketing is a very dynamic and practical field. Practicing Digital Marketing is the best way to learn it. Hands-on training is very important. You need to have guidance for this field. If you have a certification in Digital Marketing it will help you to fetch a better job. There are many training institutes which provide you training in Digital Marketing. Thus, learning it hands-on with the help of an industry expert is very essential.
Selecting the right Digital Marketing training institute
To explain this let us take an example. Suppose we want to buy any product. We would basically see three things in it. They are product quality, price, and durability.
There will be many training institutes. So the first thing we need to look for is the quality. Almost, in all training institutes, the syllabus will be the same. So how does quality matters? To answer this, you have to check for the trainers in the training institutes. You have to see their teaching style. How they explain a concept with the help of a real-time example. This will determine the quality of the trainers in the training institute. One way to achieve this is by asking the faculty name. You can search and follow them on social media. You can also check for their achievements, credibility. Also, how active they are on social media. This will give you a fair idea about how well the trainer is practicing Digital Marketing tools.
Digital Marketing is all about mindset. You can earn it by the right trainer. Next, you can check the review of the training institute.
Next, we need to check the durability. What kind, of training you are looking for? Whether an online or offline training. Make sure one to one attention is given by the trainer in the training institute. Knowing the batch size is also very important.
Decide your budget first. And based on your budget, check for the training institute.
So, Digital Marketing has given birth to many job opportunities. It has made our life simpler. And brought many things in front of us virtually. So, Digital Marketing is essential for you. You may be an individual looking for a career in it. Or you may be a company expanding the digital market.
In reality, you cannot ignore Digital Marketing. Digital Marketing will be creating more than 20 lac Jobs in India by 2020. Now that you know there is an opportunity in Digital Marketing, it is time to prepare yourself for becoming a Digital Marketing expert. Varistor Education provides training in all the verticals of Digital Marketing. Our course will help you to learn from basic marketing tactics to advanced Digital Marketing solutions. You can reach back to us for help even after completing the training. Click here to know more about our Digital Marketing Courses.