NOVEMBER 10, 2018

What is Digital Marketing? And how does it help us!

• 4 Comments
• By: Pooja Dhakad
• digital marketing

What is Digital Marketing? 

What is Digital Marketing? Digital Marketing is a way to do promotion of your products or brands using electronic media. By using digital marketing channels & methods you can analyze your marketing campaigns to understand what is working for you and what isn’t. The Internet is one of the close associate channels with digital marketing. Digital media is everywhere. Consumers can access information wherever, whenever they want.

“Digital Marketing is a marketing process where we use digital tools to reach potential customers”

Previously consumer’s media consumption was dominated by offline media such as newspapers, radio, TV, magazines, pamphlet & banners, etc. Today more than half of the media we consume comes through digital channels such as search engine marketing, social media, content marketing, like blogging, articles, or video creation, email marketing, and online pay-per-click advertising. Reaching consumers through digital channels offers several advantages over traditional offline marketing. Firstly, the ability to target specific consumers has increased greatly due to digital marketing. Now online retailers can decide to advertise only to those consumers that have visited their online store. The second big advantage of digital marketing is that it is possible to track an individual consumer because of digital analytics. Nowadays it is easy to identify which advertising campaign is performing better than others & optimize them accordingly, thanks to the easy navigation of A/B testing in digital marketing. Before marketing executives based their decisions on intuition experience and gut feelings. Today marketing executives need analytical skills to make decisions.

Digital Marketing Channels

Search Engine Marketing (SEM) –  Search Engine Marketing is a way of driving qualified traffic to a page of your preference by purchasing ads on search engines like Google. SEM produces immediate results and has an instant ROI. You can launch an SEM campaign in the morning and start to see results just a few hours later. But as soon as you stop your SEM campaigns your ads will stop showing up.

Search Engine Optimization (SEO) – Search Engine Optimization is the practice to improve the visibility of your website in organic (Non-Paid) search engine results. This technique helps your site rank higher in response to certain keywords. The elements of SEO are text, contents, links, page titles and other pieces of relevant information. Without SEO your site will never be found online by your customers.

Social Media Marketing (SMM) – Social Media Marketing is an effective way to increase your revenue and brand value. You can get large traffic on your website through different social media platforms such as Facebook, Linkedin, Instagram, Twitter, etc. Social media channel helps in providing better customer service. You can get instant feedback from your customers about your products and services.

Email Marketing – Email marketing is a way to leverage the power of email to reach your customers and promote your business. This is one of the best ways to keep in contact with your customers and keep them up to date on all of your specials and company news by sending out a newsletter out monthly or weekly or whatever frequency is suitable for you.

Content Marketing – Content marketing is about telling your brand story in an engaging manner. By using content marking effectively you can turn prospective customers into paying customers. By offering value and being generous with your content you can become a trusted authority. Content can be anything from the blog post, info-graphic, news stories, and videos.

In today’s scenario, an online presence is necessary to promote your business & services.  It is just not another profession or course to study. In reality, you cannot ignore Digital Marketing. Digital Marketing will be creating more than 20 lac Jobs in India by 2020. Now that you know there is an opportunity in digital marketing, it is time to prepare yourself for becoming a digital marketing expert. Varistor Education provides training in all the verticals of Digital Marketing. Our course will help you to learn from basic marketing tactics to advanced Digital Marketing solutions. You can reach back to us for help even after completing the training. Click here to know more about our Digital Marketing Courses.