This Specialization will help you to understand what is SEO (Search Engine Optimization)? How to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Organic searches and important SERP factors; you’ll also build practical knowledge, real-time skills that you can apply to a career in digital marketing, including on-page and off-page optimization. Website optimizing for local search engines and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed.
What you’ll learn
Define what is SEO (Search Engine Optimization)
Why SEO is Important for your website
How does SEO works
A solid approach to keyword analysis
Website Architecture
Important SEO Tools
Black hat vs White hat SEO
Three pillars – On page, Off page & Technical SEO
Content optimization
Website Analytics
Google Search Console (GWT)
Analyze which content gets the most shares
Create a final report of your findings and recommendations for SEO
