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Digital Marketing Course in Bangalore 

What is Digital Marketing? 

Digital Marketing is one of the popular buzzwords in the past couple of years. Everybody is talking about Digital Marketing. So what Digital Marketing really is?

Digital Marketing is nothing but a process where we use digital tools to reach potential customers. Digital Marketing encompasses all the marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Digital Marketing has two main pillars – Online Digital Marketing & Offline Digital Marketing. Online Digital Marketing includes internet marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Google Analytics, Email Marketing, and Content Marketing. Whereas Offline Digital Marketing includes marketing techniques such as Radio Marketing, Television Marketing, Phone, and Bulk SMS.

The main purpose of using digital marketing is to increase traffic, creating brand awareness, reaching a targeted audience, increasing sales through different online channels. Digital Marketing experts say that it’s the best way to grow your online business and approaching potential customers.

Digital Marketing is one of the fastest growing marketing tactics. When you are doing marketing for any product or services using digital technologies such as Search Engines, Websites, Social Media Platforms, Mobile phones, display advertising or any other digital medium. You can generate the ROI with twice the percentage. Marketing has always been about connecting with your audience at the right time and in the right place. That means you need to meet them where they are already spending time, in today’s scenario “on the internet”.

Syllabus For Digital Marketing Course in Bangalore 

  • What is Digital Marketing?
  • Digital Marketing Techniques
  • Traditional Marketing Vs Digital Marketing
  • Strategies, Goals & Targets
  • Audience, Geo & Channels
  • Advantages of Digital Marketing
  • Future of Digital Marketing
  • Business Analysis – Services & Products
  • Competitors Analysis
  • Keyword Analysis
  • Right Audience & Place
  • Right Strategy for Your Business
  • Integration of Digital Marketing Channels
  • What is a Search Engine?
  • How does Search Engine works?
  • Popular Search Engines
  • SERP – Search Engine Result page
  • Basic Implementation of SEO
  • Keyword Analysis
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Content Writing
  • Page Mapping
  • Link Optimization
  • Image Optimization
  • ALT Text
  • Google Webmaster Tools
  • Web Analytics
  • Overview of SEM – Google Ads
  • Setting up Google Ads account
  • What is a campaign
  • What are ad groups
  • How to create a campaign
  • How to create an effective ads
  • Types of Ads
  • Search Ads
  • Display Ads
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Campaign Management
  • How to measure ads performance
  • Important Metrics
  • Ad Placement
  • AdWords Bidding and Budgeting
  • Quality Score and its importance
  • Ad formats and Ad guidelines
  • Remarketing
  • Performance monitoring and conversion tracking
  • Overview of Digital Analytics
  • Setting up Google Analytics account
  • Different Reports in GA – ABC Reports
  • Important Metrics
  • How to create Dashboards
  • Checking Real time traffic
  • Setting up goals, events and tracking conversions
  • Tracking AdWords campaigns reports in Analytics
  • Creating advance segmentation reports with multiple dimensions
  • Tracking Ecommerce Reports
  • Enabling Automatic UTM tagging
  • Event tracking in Google analytics
  • Content marketing overview and strategy
  • Introduction to blogs
  • Setting up your own blog
  • Importance of SEO in blog
  • Strategy to optimize content for SEO
  • Why Content is a King
  • Content Gap analysis
  • LSI keywords
  • Content Optimization
  • Buzz keywords
  • Overview of SMM
  • Social Media Marketing Platforms
  • Integrating Right SMM platform
  • Facebook Marketing
  • Creating Facebook page for Business
  • Facebook Ads
  • Facebook Insights & Reports
  • LinkedIn Marketing
  • Company Profile creations
  • LinkedIn Business page
  • LinkedIn Ads
  • Twitter Marketing
  • Creating profiles on Twitter
  • Best practices to follow in Twitter management
  • Twitter Advertisement
  • Followers, Retweets, Clicks, conversions, Hashtags
  • App installs and Engagement
  • Conversion tracking and Reports
  • Email marketing platforms
  • Creating an Email Marketing Account
  • Creating & Managing Contact list
  • Creating & Managing Email Campaigns
  • Why Email marketing considered as best marketing
  • How to create effective Email Content
  • Checking open rates, clicks, click through rate.
  • Creating Email marketing templates and sending bulk mails
  • Popular tools used
  • Overview of GTM
  • Setting up Account in GTM
  • What is a Tag
  • Types of Tags in GTM
  • What is a Trigger
  • What are Variables
  • Use of Triggers & Variables
  • Debugging
  • Workspace
  • How to create a tag
  • How to create an event in GTM
  • Track Types
  • Tagging & Tracking
  • Analysis with GA
  • What is Affiliate Marketing?
  • How to become an Affiliate partner and earn commission
  • Setting up Affiliate account
  • How to promote affiliate content / products and start earning
  • Do’s and don’ts in Affiliate Marketing
  • Domain Name Registration
  • Hosting and it’s type
  • Website Architecture
  • Website Designing
  • Website competitor’s analysis

Available Batches for Digital Marketing Course in Bangalore 

Here are the available Batches for Digital Marketing Courses. If this schedule doesn’t match with your timings, please let us know. We will try to arrange appropriate timings based on your interest.

10AM-12PM- Morning Batch,

2PM-4PM – Afternoon Batch

5Pm-7Pm – Evening Batch

Career in Digital Marketing 

Digital Marketing is a growing rapidly and evolving career path likewise demand for knowledgeable digital marketing professionals is growing exponentially. The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Digital Marketing Analyst

Digital Marketing Course by Varistor Education 
Are you thinking How to get started in Digital Marketing?

There are several different ways to get started in digital marketing. The best way to learn Digital Marketing easily is by taking hands-on training from digital marketing experts. There are many digital marketing training institutes in Bangalore. Among all of them, Varistor Education is one of the best digital marketing training institutes in Bangalore.

Varistor Education provides the best Digital Marketing Course in Bangalore for Professionals, Graduates, Entrepreneurs, and Marketers. Our Digital Marketing experts will help the students to understand different aspects of digital marketing and also provide hands-on experience to them. The course is structured by industrial digital marketing experts who have in-depth knowledge of digital marketing.

Our trainers are having years of experience in digital marketing, they have trained thousands of students and helped them to get placed in top companies such as TCS, Roof and Floor, The Hindu and Infosys etc.

Why Choose Digital Marketing? 

This Digital Marketing Course is designed in such a way to help you learn the basics of digital marketing from scratch to an advanced level, even beginners can understand. To do this course you don’t need to have technical or programming skills. After completing this course, you can a get chance for an internship in Varistor Technologies Pvt Ltd.

Also, by doing a digital marketing course, you can reach out right targeted audience, boost sales and increase profits for your own business. Job opportunities in the Digital Marketing field are enormous from the perspectives of career growth. It’s not only offering career growth but also in terms of money.

In today’s scenario, online presence is necessary to promote your business & services.  It is just not another profession or course to study. In reality, you cannot ignore Digital Marketing. Digital Marketing has become the backbone of today’s economy. Digital Marketing is a skill that everyone should have irrespective of their job profile. There is huge digital marketing positions are available for those seeking a career in this field. Digital Marketing is becoming mainstream in India.

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