JUNE 3, 2019

The Complete Digital Marketing Guide

• 4 Comments
• By: Selvi Shah
• digital marketing

Digital Marketing and Traditional Marketing both are similar but the main difference is Digital Marketing is an online platform where you can promote products, generate leads, building brands, engaging your customers and grab their attention. Traditional Marketing is reaching on local people and that has been used since the beginning of marketing and advertisement that includes, Television, Radio, Newspaper, Magazines, and billboards. But you can’t reach more people based on your target. Traditional Marketing has its own advantages but there is no doubt that Digital Marketing has set a revolution ablaze. It has some clear winning benefits over traditional marketing.

What is Digital Marketing?

According to the Wikipedia, “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

Customers are online throughout the day and they interact with the brand across multiple channels via electronic devices. Due to the rapid growth of the businesses, the term Digital Marketing comes into the picture. With the help of traditional advertisements, you can’t reach more people but in online marketing, you can reach your targeted audiences and increase brand awareness.

Digital Marketing is a broad term that majorly includes,

• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• E-mail Marketing
• Content Marketing

Social Media Marketing (SMM)

Social Media Marketing has become important these days. It is a method where companies promote themselves on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. The main intention of social media platforms is to drive traffic, build an audience, customer engagement through likes, comments, shares, and increase the awareness of the brand and lead generation. Social Media could be a powerful platform to increase the visibility of the website.

Search Engine Marketing (SEM)

Search Engine Marketing is a process to increase the quantity and quality of the visitors on your website and also increase the visibility of your website in Search Engine Result Page (SERP). SEM is also called Pay-Per-Click (PPC) advertising, Paid Advertising, and Paid Ads.

This is the method to drives traffic to your website by paying a publisher on every single time when a user clicks on your ads. There are many pay per click (PPC) platforms but most of the companies used Google Adwords.

Search Engine Optimization (SEO)

Search Engine Optimization is the process to get traffic and improve your website’s organic search result on the search engine like Google, Bing, Yahoo, and DuckDuckgo. This traffic is unpaid traffic and increases the visibility of your site on search engine through on-page and off-page optimization techniques to increase the traffic to your website.

E-mail Marketing

E-mail Marketing is a method to communicate with the audience via emails. Nowadays many companies are using email marketing to send commercial and promotional messages to their customers. Email Marketing is used to promote offers, discounts, and events.

Content Marketing

Content is king in digital marketing. Good content attracts the audience and increases user engagement on your website. Content includes text, graphics, videos, and other related materials people are looking for and are very interested in.

How to implement digital marketing strategies successfully?

The above mentioned Digital Marketing channels work well only when you have the right strategy and goals for your business. It is important for your business to first choose the right strategy and then integrate a suitable digital marketing channel.                                                                

Define your goal

When it comes to Digital Marketing, most of the people never focus on defining goals. They directly jump into the implementation process. But it’s not the right way to go. Here are some common goals such as,

• Brand Awareness

According to Wikipedia, brand awareness is a key consideration in consumer behavior, advertising management, brand management, and strategy development. Audiences should be familiar with your brand, products, business, and services. Social Media channels help in brand awareness, through engaging the targeted audience.

• Increase sales and conversions

More and more people are getting online and prefer the concept of purchasing products online. If you have an online store, e-commerce website, and have products/services to sell online than Google Shopping feeds, Google Search Networks, Google Video ads, Display Networks, and Affiliate Marketing Networks can be used to improve the online presence of your business and increase the sales.

• Lead Generation

Digital Marketing mainly uses to generate leads and engaging with these leads. Digital Marketing channels that are good for lead generation include:

1)    Search Engine Optimization (SEO)

2)    Search Engine Marketing (SEM)

3)    Display Advertising

4)    Content Marketing

5)    E-mail Marketing

Target Your Audience

It is necessary to understand the behavior of your audience. As an existing business, you might have some old data to analyses the audience behavior. If you have a Facebook page and you might run any ads then, with the help of Facebook Ads Manager, you can gather information and explore the audience behavior. And you can check the demographics and interest of your audience.

If you do not have any old information then start gathering information for an initial starting strategy. When you know the interest and audience behavior so it becomes easy to prepare a plan.

Understand Your Competitors

With the help of digital marketing tools like SEMRush, Ahref, Google Ads, etc. , you can find out your competitor list. You will understand what kind of keywords they are using and for which keywords they are ranking on the search engine. By monitoring your competitor’s activities, you can improve your strategies.

When you make Digital Marketing strategies for your business, you can’t just depend on a single channel to generate valuable traffic for you. Every digital marketing channel is equally important for your business. So use the right strategy that will help you reach your targeted goals.