Know About Google Analytics Training
Google Analytics Course
This course will help you to understand the foundation of Data Analytics. Learn how to interpret, organize and analyze the data using Google Analytics (GA) . You will learn how to create a Google Analytics account, implement tracking code, and set up data filters. We will see how to navigate the GA interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
We will cover some core topics in google analytics with the help of a demo account of a real e-commerce website data. We will perform exercises during the training sessions to help you better understand analytics features. In the end, you will be solving assignment to test your knowledge. This course is designed for beginners to advance analytics practices. The program will also prepare you for the analytics certification exam and help you get Google Analytics Certification.
What you’ll learn
- Define what is Digital Analytics
- Why it is Important for your business
- Introduction to Google Analytics (GA)
- GA Setup for your website
- Data Models
- How Google Analytics works
- Important reports
- Properties, views & filters
- Linking of digital marketing tools with GA
- Website Analytics
- Create Goal in GA
- Account settings & user access
- Data Modeling
Skills you’ll gain
- Digital Marketing
- Marketing Analytics
- Google Analytics
- Performance measurement
- Microsoft Excel
1. Digital Analytics
- What is Digital Analytics?
- Why Digital Analytics
- How does it work
- Digital data processing
- Digital Analytics Tools
- Google Analytics
- How Google Analytics works
2. Basic of Digital Analytics
- What is a metric
- Types of metrics
- What is dimension
- Difference between metric & dimension
3. Google Analytics Setup
- How to install Google Analytics
- What is a property in GA
- What is a view in GA
- Setting up properties & views
- How to set up views with filters
- Setting up goals in GA
- What is a conversion
- Google Analytics Hierarchy
- New user access
- Navigating Google Analytics
4. Data Model in Google Analytics
- Data Model in GA
- Users (visitor)
- Sessions (visit)
- Interaction (hit)
- How to calculate a session
- Important metrics to measure user data
- Secondary dimensions
- Segments
- Regular expressions
5. How Google Analytics works
- Collection of data
- Processing
- Configuration settings
- GA tracking code
6. Basic Reporting
- Understanding overview reports
- Understanding full reports
- Acquisition Report
- Acquisition mediums
- Behavior Report
- Conversion Report
- Custom Reports
- How to share reports
- How to define a Goal
- E-commerce reports
7. Dashboards
- How to create a dashboard
- How to set up dashboards
- Live Dashboards
- Weekly reports
- Monthly reports
- Extracting data for the dashboard
- Analysis of where & what
- 2 Weeks Course Duration
- Tool access for Learning Purpose
- Material Resources
- Certified Professors
- 100% Job Oriented Training
- Free Demo Classes available
- Certification from Varistor Technologies
- Free guidance any time
- Years of Experience in Digital Marketing
- Specialized degree in Digital Analytics (Google Analytics)
- MNC Certified faculties
- Have been developing & delivering strategies in Digital Marketing
- Worked on many real-time projects
- Worked in the world’s top MNC companies
- 24/7 Online support
