AUGUST 21, 2019

How Social Media Marketing helps to Promote Businesses

• 2 Comments
• By: Priyadarshini Nayak
• digital marketing, Social

Nowadays, Social Media Marketing is playing a pivotal role for several businesses to promote their products or services across the world. Now a question arises, what is social media marketing? Social Media Marketing or SMM Marketing is a process of using various social media platforms to gain traffic or connect with targeted audiences. Social media marketing or SMM is beneficial for every business to increase sales, drive website traffic, and build their brand. What is social media? Social media is the group of online communication websites and applications designed to allow the public to content sharing, interaction, association, and community-based input.

                            (Image Source: Creately.com)

Social Media Marketing for all social networks is involved in publishing abundant content on your social media profiles to engage your followers, analyze your results, and run social media advertising. There are various organizations arranging workshops on social media marketing, and VaristorEdu is one among them. VaristorEdu is one of the best companies that offer courses such as Digital Marketing and Android Development at a shoestring budget.

Though the terms online marketing (online marketing business) and digital marketing are dominant in various industries, social media marketing is becoming more popular in the present scenario. The major social media platforms or social media channels are Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Snapchat that perform an important role in social media for business or branding and social advertising. These are considered the active Social Media Marketing (SMM) promotion channels, where a company can endorse its products or services to earn a maximum number of new clients and retain the existing ones.

Facebook: Facebook is one of the popular social networking sites, where all the registered users can use it freely by creating profiles, uploading their photos and video, sending messages, and keep updated with friends, family, and colleagues. This particular website is meant for online branding and popular among various people irrespective of any age group.

                        (Image Source: Jeffbullas.com)

Twitter: Twitter is a free microblogging service website that allows listed members to post their tweets. Registered members of Twitter can broadcast short posts and follow other users’ tweets by using multiple devices, be it a mobile phone, PC, or tablet.

LinkedIn: LinkedIn is a very good social networking website designed specifically for professionals or business communities. Registered members of this particular site can establish the networks of people they know and trust professionally.

(Image Source: business2community.com)

Pinterest: Pinterest is an amazing website, which helps in sharing and categorizing images found online. The main attention of the site is visual, but then it requires brief descriptions. If you click on a particular image that will take you to the original source. For instance, clicking on an image of a T-shirt might redirect users to a purchasing site.

Instagram: Instagram is one of the biggest social networks owned by Facebook, Inc. Instagram or Instagram app is a social photo and video-sharing social networking service built to sharing several pictures and video clips. This is also helpful to increase Instagram followers who can help you in promoting a brand.

                                  (Image Source: contentmarketinginstitute.com)

Social Media Marketing & Business Promotion

Marketing through social media platforms is the flexible and cost-effective social media marketing strategy, used by any business to reach their target audience and boost sales over time. This is the reason, a maximum number of marketers use social media where both the customers and businesses can directly interact with each other, repost each other’s content and work on establishing relationships professionally. Getting started with social media marketing can be a daunting task, so here is a list of tips or ways that social media marketing helps to promote your business effectively. Have a look!

1. Choose the Right Platforms

Choosing the right platforms is the foremost part of social media marketing. There are many social media sites through which you can share your content, but sharing your content on the correct platform is crucial for your business’s success.
• First of all, you should consider your customers according to the business while determining which platform to use.
• Secondly, you need to conduct some research to regulate what sites your targeted audiences probably use, and then use those too for marketing purposes.
• Thirdly, create accounts on those social media channels that your target audience uses, so they can easily connect with you.
• You also need to analyze which platform for SMM marketing suits best to your product or service. For example, for posting the image content, Instagram is the best choice. Similarly, for a video making business, you can choose YouTube which is an obvious selection.

2. Encourage Engagement

Social media channels such as FaceBook, LinkedIn, Instagram, and Twitter are playing an important role to encourage interaction between businesses and customers. Every company needs to encourage interaction to take advantage of social know-how.

There are different ways that any business should follow to encourage engagement by using varied social media sites. Post content that people want to read or see, ask questions related to your product, repost, and comment on other users’ posts are some of the best ways, which help you while doing social media marketing for branding.

3. Share Video and Image

Visual content whether it’s a video or an image works great on social media. Especially publishing of video content is an ideal option to grab the viewer’s attention and conveys your passion for your customers. In addition to this, visual content also creates an amazing impact among people who scroll through their social feeds, hence they’re more likely to view it and engage with it. It also allows you to say more even in few times than you could in a typical post (text content) without taking up much room. Therefore, creating an interesting yet narrative-driven video and eye-catching images through social media platforms is another way to get the best reaction from the audiences as well as promotes your business.

4. Build a Community

Building a community around your brand is a useful way of SMM marketing. The people within that community are capable of engaging with each other that helps to promote your content. So, focus on finding viewers or audiences who are interested, loyal, and engaged rather than trying to get as many followers as possible. And these audiences are more likely to like your posts, repost your content, and after that, they become your customers.

You can also try reaching out to exceptionally influential social media users and asking them to support by reviewing a product or mentioning you in a post.

Benefits of social media marketing

• Social media gives you the freedom to reach out to targeted audiences easily.
• Emotionally to attract followers towards your brand or help to create your target audience emotionally connect with your brand.
• Social media marketing helps in getting traffic on your website through social media, not just to get viewer engagement and promotion.
• A perfectly strategized social media campaign helps in generating sales that provide expected returns.
• Social media marketing helps to maintain easy-interaction between brands and customers rather than the mainstream way of communication such as emails or complaint portals. A customer can proactively enquire through social media platforms, and companies do like it. This process is speedy, saves time, and boosts the credibility of the brand.

                                         (Image Source: medium.com)

Final Say
Are you one of those business people not getting the results from your trade? If yes, then start doing social media marketing (SMM) to endorse your business worldwide. Learn the ways by which you can prepare social media marketing strategies that are capable of helping you in increasing your customers and helps in social media branding. Good Luck!!