This course will give a deep understanding of why SEM (Search Engine Marketing) is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google. We will see how Google Ads help us to meet your marketing objectives. This is an in-depth guide, with practical sessions. You can expert to start running campaigns for top brands after undergoing this program. This course meant for Search Engine marketers, entrepreneurs or students willing to get into the world of online advertising and digital marketing. You will learn to run campaigns for search and display networks on the desktop, and mobile platforms using text, image, rich media or video ad formats. A very comprehensive program for everyone. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

     What you’ll learn

1. Define what is SEM (Search Engine Marketing)
2. Paid Marketing Channels
3. The Google Network
4. What is Google Ads
5. Google Ads account settings
6. Types of Campaign
7. How to create a campaign
8. Keyword Analysis
9. Keyword match type
10. Google Ad auction
11. Ad Optimization
12. Managing bid
13. Key aspects of campaign optimization

      Skills you’ll gain

1. Search Engine Marketing (SEM)
2. Keyword Research
3. Search Ads
4. Display Ads
5. Ecommerce Ads