In today’s marketplace, organizations need effective, profitable social marketing strategies. In this course, you will learn to match market to social strategies to profitably grow your business. We will teach you how to create engaging content for platforms such as Facebook, Instagram, Twitter, and Linkedin. Also how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position of your brand in the global digital marketplace. You’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy.

        What you’ll learn

1. Define Social Media Marketing (SMM)
2. Why SMM is Important for your business
3. How does SMM work?
4. Understand Social Media Foundation
5. Understand the basics of YouTube, Facebook, Twitter, Instagram
6. Right audience targeting
7. Content & advertising
8. Paid Social Media Marketing
9. Content optimization
10.  Social Media Tools
11.  How to develop a social media marketing strategy
12.  How to manage social media
13.  How to measure the effectiveness social efforts

        Skills you’ll gain

1. Search Media Marketing (SMM)
2. A/B Testing
3. Content Writing
4. Blogging