JUNE 14, 2019

Benefits of Digital Marketing for Small Businesses

• 2 Comments
• By: Selvi Shah
• digital marketing

According to CB Insights, there are 361 private companies around the world valued at over $1 billion and India has 16 unicorns of them taking four percent share. 

Do you have a startup idea and do you want to serve to our society through your great ideas, product, and services? But if you do not have a proper marketing plan and online presence, then no one can know about your product/services.

Nowadays, Digital marketing has become a crucial element of every modern business. Digital marketing helps businesses build relationships with a targeted audience, increase engagement and generate leads. Also, Digital Marketing increases the visibility and awareness of your website among people.

Marketing is all about connecting to the right audience in the right place and at the right time. Nowadays, even small businesses are implementing Digital Marketing strategies to reach and engage with their targeted customers online. The main advantage of using Digital Marketing is that you can reach to your targeted customers effectively and measurably.

With Digital Marketing, businesses can see results much faster than Traditional Marketing.  Digital Marketing strategies and tools grow your business and help you to connect with worldwide customers. Digital Marketing is the best solution for small businesses since most of the consumer buy products online.

Benefits of Digital Advertising for Small Business

Here are 5 benefits of digital advertising

1. Cost-Effective

Small Business have less budget, and digital marketing is quite cheaper than traditional marketing. Small businesses can invest in Google ads and Facebook ads to reach many targeted audiences and build their brands in less time. Digital Marketing channels such as Social Media, Google My Business, and SEO are free of cost which anyone can integrate into their business.

If you run a Google ad, then the cost per 1000 impressions and cost per click are less expensive than paying for newspaper and magazine ads. There is a method called pay-per-click (PPC) where you only need to pay when a user clicks on your business ads. PPC saves your money from the unimportant audience. Whereas, Traditional Marketing reaches a wider audience, which may not be the right audience for your business. And it is costly and time taking process.

Digital Marketing is affordable, and sometimes it is free of cost as well.

2. Targeted Audiences

Let’s take an example, suppose you have female jewelry business. And you are running an advertisement on television for branding & popularity of your business. There are chances of women watching your ad, but there is a chance of ad been seen by male & children as well. Showing your products to male & children is a waste of money. And showing it to uninterested female audiences is again waste of money & time as well.

Marketing your product digitally, it would help you to select only those people who are interested in your product and brand. In digital marketing, there are many tools available to target your particular audiences. Google Adwords allows you to select demographic, interest, and location.

With Digital Marketing, you can make sure that your ads must-see by only those people who are interested in your business. It helps you to save your money and time.

3. Quick and Easy

It is very easy to increase online visibility. For example, creating a Facebook page for your business is very easy. Daily you can post articles and showcase your products to targeted audiences through your facebook page. You can list your business in Google local listing so that people can find your store easily.

4.  Easy to keep track

Digital Marketing is easy to plan and easy to keep track of which methods are working for you. There are many tools for analysis such as Google Analytics and Facebook Pixel.

If you want to see users activity on your website or you want to check which platforms are working well. Then you can analyze such details in Google Analytics. With the help of Google Analytics, you can see multiple channels report like social channel, Organic channel, and paid channel.

Similarly, in Facebook Pixel, you can see which ads are performing well, user interaction and engagement. You can tune your budget & change your target audience easily as per the requirements.

5. Brings in Organic Traffic

For organic traffic, you don’t need a budget. Using the right strategies and techniques, you can bring organic traffic to your website. Using relevant keywords that help describe your brand and help to bring in more traffic directly from the search engine.

To generate organic traffic take much time, but it is useful for small businesses. Using the right SEO (Search Engine Optimization) techniques can help you to bring quality organic traffic to your website free of cost.

Digital Marketing can help small business to take their growth to the next level. Now you know the benefits of Digital Marketing. Make sure that you will use the right strategies & digital marketing tools. If you want to learn Digital Marketing, you can join our courses at any time. We cover from basics to the advanced level digital marketing tactics in our Digital Marketing Course.