SEPTEMBER 12, 2019

Top 5 Digital Marketing Jobs that Pay Better

• 12 Comments
• By: Priyadarshini Nayak
• digital marketing

You must have heard many times that Digital Marketing jobs pay better. Yes, digital marketing works indeed have higher salaries, and for this reason, it is on boom these days. It is a fact that digital marketing considers an extremely lucrative industry of the modern world we all living. If you only have a laptop along with an internet connection, there is not going to be any limit to the things that you capable of accomplishing. Digital marketing professionals are trying their best to master various aspects associated with digital marketing. Therefore, the future of digital marketing is undoubtedly a high demand.

Those who aim for career opportunities in digital marketing are going to succeed as the high paying digital marketing jobs. Before discussing the highest paying digital marketing jobs in India even for fresher’s, let us first understand what digital marketing is, why it is in demand, and why it proves as a good career choice.

What is digital marketing?

Digital marketing is a type of marketing strategy using online channels (email, social media, and search engines) to connect with potential customers. The ultimate objective of digital marketing is to sell more, and that starts with building brand awareness to triggering a purchase decision. There are several excellent jobs in digital marketing that you may start with your career.

Why digital marketing is in demand?

Digital marketing has always been about connecting with your audience online in the right place and at the right time, which is quite easy as the maximum number of people using online platforms these days. Digital marketing is one of the effective ways to reach prospective customers in minimal budget, and some of the common forms of digital marketing are SEO, search engine marketing, content marketing, blog posts, social media marketing, email marketing, inbound marketing, whitepapers, infographics, branding assets, and affiliate marketing.

Why digital marketing proves as a good career choice?

Digital marketing is a fast-moving yet creative field. As organizations invest more and more in digital marketing, and this is the reason, digital marketing executive jobs have proved a good career choice. However, certain skills are high-paying in the digital marketing job market.

                                              (Image Source: Blog.indeed.com)

Here is a list of top 5 digital marketing jobs.

1.Digital Marketing Manager or Digital Planner

As far as digital marketing job roles (online marketing jobs) are concerned, you need a manager or a planner to lead the digital marketing team and execute a campaign starting from taking the project to finish it. Digital marketing managers have the requisite technical marketing skills that they have built through years of experience that is capable of seeing the overall vision for a campaign and campaign manager do manage different teams to make that vision a reality.

Digital marketing manager jobs are great! The main job responsibilities of a digital planner are establishing the vision, goals, establishing timelines, objectives of the project, creating the project plan, and managing budgets. As a digital planner, he or she does not need to work with marketing tools daily, however, it’s useful for them to have a thorough knowledge of important tools especially content management systems, and social media tools.

2.Expert in Social Media Marketing

Social Media Marketing is one of the areas that deals with spreading the content through social media platforms such as Facebook, Instagram, and Twitter. Running paid advertising in Social media podiums is also another form of social media marketing that again requires expertise and experience.

The requirement for a social media marketer or social media expert is increasing day by day, because of the addition of new targeting options and features added almost every single day. For example, Facebook advertisements are one of the difficult tasks nowadays in which experts get involved in marketing successfully.

Social media is a powerful tool when we talk about the modern world of marketing. Over the last year, social media has managed to grow extremely fast, and it is not going to slow down soon.

                             (Image Source: Strikejobs.wordpress.com)

3.User Experience Designer

User experience (UX) designers are not only experts in technology and design front but also adept at human behavior. They are expertise in developing websites, products, and applications in a way that encourage consumers to follow through with purchases. They utilize their entire experiences to improve sales, customer retention rates, and lead generation.

There are certain points to consider for creating a great user experience.

• Content should be useful, original, and fulfill a need of your target identity
• The website should be easy-to-navigate
• Your brand and other design elements should be used to induce appreciation making the site desirable
• Your content needs to be searchable, that means it is navigable onsite and offsite

4.Content Strategist or Content Marketer

A content strategist is highly responsible for developing content based on the company’s objectives and its target audience. Content marketing is a planned marketing approach wherein the creative and focused content created to attract and retain customers. It is the latest method as every company is looking for unique content to stay ahead in search results.

Content strategists have engaged themselves in using analytic tools to find out which topics engage the audience, and drives traffic to view the company’s digital media. Content strategists are personnel who have strong writing skills and a grasp of search engine optimization (SEO).

5.Email Marketing Specialist

Email marketing specialists are responsible to create and launch email campaigns, also to maintain the databases with customer information. They are expertise in strong writing and editing skills, particularly in persuasive writing.

Email marketer is considered a highly paid digital marketing analyst positions in the world. With the proper experience and efficient skills, an email marketer is capable of earning the salary of starts from 20000 per month, and it will go to reach 35000 per month with the experience.

                     (Image Source: Elearnhero.com)

In addition to these, there are also some jobs such as Web Data Analyst, and SEO Analyst, Content Manager whose and their scope of digital marketing is high in demand. Digital marketing salaries for freshers are even attractive based on their qualifications and experience.