FEBRUARY 11, 2019

Digital Marketing Trends in 2019

• 6 Comments
• By: Harshini Subramanian
• digital marketing, Social, Trends

Digital Marketing Trends

Digital Marketing has become one of the most important marketing tactics for businesses to achieve success. Digital marketing provides you with multiple options from social media marketing to digital advertising and web marketing to leverage. Sometimes, it can be difficult to figure out which digital marketing channel is best to achieve business goals at a faster rate.  This complete Digital Marketing Course can help you to integrate the best digital marketing channel with your business.

This course will offer a deep understanding of anyone looking to stimulate business growth in small to medium-sized companies. The techniques that you will be learning are applicable across all types of businesses. This training includes twelve courses and hands-on practice with important digital marketing tools. Whether that’s SEO, Google AdWords (or Google Ads), WordPress and Analytics.

When it comes to digital marketing it is important to stay updated when new trends are emerging every year. Digital marketing is one of the marketing techniques which needs to be revised frequently to do well in the market. And it is good to compare what worked last year and how the latest marketing trends will affect the performance this year. If you want to reach your target audience then you need to know where they are and how they are engaged with technology. Find below the most important digital marketing techniques that trending in 2019 are:

Best Digital Marketing Trends in 2019

Artificial Intelligence

We hear so much about artificial intelligence (AI). But only a few people understand what AI really is. Artificial Intelligence (AI) is used to analyze consumer behavior and search patterns. It utilizes the data from blog posts, social media and helps businesses to understand how users get engaged with products.

Artificial intelligence popular tools like Siri and Alexa are programmed to provide excellent customer service to consumers. It’s not only meant for customer service but also allows consumers to find and order products faster and easier. Creating a smart AI-powered application for your business will help you reach your customer with better accuracy. The technology will continue to improve and serve the consumer better. Business adopting AI in 2019 in their business will able to save costs and accelerate growth and even for better customer experiences.

Chat Bots

The chatbots will continue to be an important part of digital marketing. Chatbots are used to have a basic conversation with your customers or site visitors. They answer the most asked queries like a live human customer support representative.

Already 1.4 billion people are interacting with chatbots, 80% of businesses are already or planning to use chatbots by 2020. These chatbots offer outstanding customer service, satisfying customer’s expectation. So this helps us to save a lot of time and focus on another task.

Voice Search

Voice technology adoption has increased in the last two years. It will be even more popular in 2019. The users are not interested to spend time on typing queries. The marketer needs to understand how to integrate voice search to increase business. 

For now, the majority of voice search is used based on necessity. People use these when they are in a hurry. To adopt this new trend, you need to think about the differences between text and voice search. Need to analyze what customer might say rather than type when making a search query. This voice search is going to be different from other promotional methods, you need to know how to create conversational content.

Video Marketing

Video marketing is one of the most popular marketing strategies. 90% of consumers say video helps them make their buying decision. Landing page videos can increase the conversation rate by 80%.

You need to spend more time analyzing which type of video work well for your audience. You need to optimize video for mobile users as well. Video marketing provides an excellent return on investment, increase awareness and drive quality leads. Live videos are gaining popularity nowadays. A large number of businesses using it for product demos.

Visual Search

Visual search can take the users experience to a new level. Using visual search users can upload an image to do a search to get specific results. Pinterest has jumped to visual search, this will allow the users to take a photo of any item to find out where to buy it online, search for a similar product or display pinboards of related items. Pinterest is not only one for visual search. Google lens is another tool for visual search by Google. It recognizes objects, landmarks and other things. Marketers can get an edge on the competition by jumping to visual search this year to attract users and serve them with the best product.

Conclusion

To stay ahead of the curve and to increase your conversion rate this year. You need to implement these best practices effectively in your business. You need to be always aware of trends going on in the market.