DECEMBER 31, 2018IoT in Digital Marketing – IoT Data Improving Digital Marketing Outcomes
What is IoT?
IoT (Internet of Things) involves everything from handheld devices and home machines to heart monitors, vehicles, and now IoT in Digital Marketing. Basically, any object that can be linked with the internet and can send, share and get information can be represented as a part of IoT (Internet of Things). IoT is a huge system of electronic devices. IoT makes the world more connected and more intelligent.
Role of IoT in Digital Marketing
IoT is developing a way of interaction between people and devices which makes your lives more comfortable. In digital marketing, IoT has a great role to play. Likewise, IoT has been helpful to realize an adjustment in Digital Marketing thoughts. Data provided by connected devices will help to estimate demand, improve goods and increase quality. IoT devices generate a huge amount of data with the help of sensors. Therefore, marketers will have to make use of this data.
Companies get quick feedback and it boosts their development in the right direction. Moreover, internet-based business, client diverting and big data are the three fundamental places where IoT is used for advertising. IoT tracks the past purchases of the clients and their liking. Advertising has a great effect as it can follow client buying practices online and offline.
With the gathered data, you can change your Digital Marketing efforts correctly. With this, you can produce the best possible results for your brand. Suppose your website traffic started from your Facebook page. Your Digital Marketing team can think about taking into account that crowd directly.
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Digital marketers have now the capacity to convey customized messages and other promotional content to customers. For example, if a customer visits a car portal page to find the price of a given car. A digital marketer can capture data stored in the browser’s cookie about the visitor. Then create customized messages according to his/her enquiry and send him/her over via an email. IoT has made it possible that customers can purchase products without any involvement of third party merchant or vendors.
It’s possible for the customers to connect to companies with the help of IoT regardless of the devices they are using and providing the information they are looking for. IoT has likewise made purchasing items or services online much easier by connecting devices. Suppose the customers are out and is viewing some product on his/her mobile phone. He can view the same product on his/her laptop if the devices are connected. Customers also want their purchases to be simple and secure and they want to get their purchase quickly.
In short, the customers who are connected to IoT enabled devices, the Digital Marketing team will have greater access to this information. This interaction as such will help Digital Marketing team in understanding more about consumer behavior through complete use of data. The higher the number of connected devices the more the Digital Marketing team would be able to target the customers.
IoT and Social Media
Social media can be an excellent platform for producing new leads. People present on social media are potential buyers of a product shortly. A digital marketer has to convert these leads in to a potential purchaser. The organic traffic bought in by the company website will be the data coming from IoT enabled devices.
IoT will have a huge impact on every single sphere, including Digital Marketing.
Education Comments (2)
- Pooja Dhakad March 8, 2019
Thank you Dhiraj for your valuable comment 🙂
Best information about the Internet of Things. Very useful and well written, easy to understand.